INSTAGRAM

Instagram is a social media platform. It was launched in 2010 by Kevin Systrom and Mike Krieger. Firstly it was just a photo-sharing app that worked as a powerhouse of the global media. Later in 2012 Facebook acquired Instagram and then it became the most popular and influential social media platform in the world.

During its initial stage it allowed its users to share their videos and photos with different hashtags and captions. It became popular among influencers, brands and individuals because of the importance given to the visual content by the platform to make it more engaging and creative from the audience’s perspective.

Its features have changed and expanded over the years. Its feature that allowed the users to share story content that disappears after 24 hours made it popular in 2016. Later this feature became very popular by providing it with over 500 million active users daily in 2022. It also came with a feature like IGTV that allowed users to share long videos on their profile.

Later in 2020 a feature of Reels was introduced and added that allowed users to create short and entertaining video clips just like they used to create on TikTok. The platform's algorithm-driven feed puts material in front of customers built on the extent to which they have interacted with you. Instagram's Explore tab further contributes to browsing convenience by suggesting Instagram material, stories from other custs and now IGTV movies tailored for all interests. Instagram's reach is not limited to an individual account.

Companies are using this service as an outlet for marketing and promotion. Instagram Ads and Shopping options enable brands to effectively reach target audiences and sell directly on the platform. Instagram-optimization-and-privacy Instagram is faced with more and more difficult problems including user privacy, online harassment and misinformation. The platform is taking measures to counteract these phenomena; among other things, Instagram has added tools for filtering and moderating negative comments and introduced fact-checking programs.

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