Samsung Launches New Neo QLED, OLED And Frame TVs: Check Price In India, Features, Availability And More

Samsung has expanded its television portfolio in India with the launch of its 2025 Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models. The new range introduces Samsung Vision AI, an AI-based system aimed at enhancing picture and sound quality. The smart TVs are now available for pre-order, with prices starting at Rs 49,490.

The Neo QLED 8K lineup, starting at Rs 2,72,990, includes models with 65-inch, 75-inch, and 85-inch screens. These televisions are powered by Samsung’s NQ8 AI Gen 3 processor, which uses 768 AI neural networks to improve upscaling and performance. Features such as 8K AI Upscaling Pro and support for Dolby Atmos and Q-Symphony are also included.

The Neo QLED 4K range, priced from Rs 89,990, offers a broader size selection ranging from 43 inches to 115 inches. These models are equipped with the NQ4 AI Gen 3 processor, supporting up to 165Hz refresh rates. The screens are Pantone validated, and the audio setup includes a 60W 4.2.2 channel speaker system with Dolby Atmos support.

Samsung's OLED TVs, starting at Rs 1,54,990, and its QLED range, beginning at Rs 49,490, also feature upgrades focused on AI capabilities. The Frame lineup, known for its art-inspired design, starts at Rs 63,990.

All 2025 models come pre-loaded with Samsung’s Cloud Gaming Service, Samsung TV Plus, Education Hub, and TV Key services.

Pre-orders for the new lineup have started across Samsung’s official website, major e-commerce platforms and retail stores. Customers who pre-order by May 28 can avail of promotional offers, including a complimentary soundbar worth up to Rs 90,990, cashback offers up to 20 percent, and zero down payment EMI options.

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